GA4. Google Tag Manager. Microsoft Clarity.
then deliver weekly reporting through Servicon.
When tracking is wrong, “optimizing” becomes guessing and money leaks quietly.
This is the measurement layer behind the entire 90-day plan.
We install tracking that tells the truth, then we report weekly so you always know:
WHAT’S
WORKING
WHAT’S NOT WORKING
WHAT WE CHANGED
WHAT HAPPENS NEXT
Proper setup and configuration (or cleanup if it already exists)
Key conversion actions configured (calls + forms)
Channel performance you can trust
Organized event tracking without messy site edits
Button clicks, form submits, key page actions
Clean structure so tracking stays maintainable
Heatmaps + session recordings
See where visitors hesitate or drop off
Find fast fixes for landing pages and forms
We don’t count meaningless clicks as “results.” If it doesn’t lead to a booked job, it doesn’t get celebrated.
One-time setup packages for businesses that need clean, reliable analytics — with optional monthly support.
Small local businesses that need the essentials tracked correctly.
Lead-gen businesses investing in SEO, ads, or ongoing marketing.
Lead-gen businesses investing in SEO, ads, or ongoing marketing.
| Feature / Deliverable | Starter | Growth | Pro |
|---|---|---|---|
| Core Setup | |||
| GA4 property setup | ✓ | ✓ | ✓ |
| Google Tag Manager setup | ✓ | ✓ | ✓ |
| Source / medium tracking | ✓ | ✓ | ✓ |
| Landing page performance tracking | ✓ | ✓ | ✓ |
| Automatic GA4 default events | ✓ | ✓ | ✓ |
| Lead & Engagement Tracking | |||
| Scroll tracking | ✓ | ✓ | ✓ |
| CTA button click tracking | Up to 2 | Up to 3 | Up to 5 |
| Click-to-call tracking | – | ✓ | ✓ |
| Form submission tracking | – | Up to 2 forms | Up to 5 forms |
| Multiple CTA / form logic | – | ✓ | ✓ |
| Custom events included | Up to 2 | Up to 5 | Up to 7 |
| Reporting, QA & Support | |||
| Conversion rate setup | – | ✓ | ✓ |
| Channel-based conversion visibility | – | ✓ | ✓ |
| Custom event naming structure | – | ✓ | ✓ |
| QA & debugging | Basic | Standard | Advanced |
| Tracking documentation | ✓ | – | ✓ |
| Training / walkthrough session | – | – | 1 session |
One-time setup packages for businesses that need clean, reliable analytics — with optional monthly support.
Advanced monthly QA — ideal for sites that change frequently.
Add any of these to your package at any time — before or after your initial setup.
Advanced monthly QA — ideal for sites that change frequently.
One-time setup packages for businesses that need clean, reliable analytics — with optional monthly support.
| Feature / Deliverable | Starter | Growth | Pro |
|---|---|---|---|
| Core Setup | |||
| GA4 property setup | ✓ | ✓ | ✓ |
| Google Tag Manager setup | ✓ | ✓ | ✓ |
| Source / medium tracking | ✓ | ✓ | ✓ |
| Landing page performance tracking | ✓ | ✓ | ✓ |
| Automatic GA4 default events | ✓ | ✓ | ✓ |
| Lead & Engagement Tracking | |||
| Scroll tracking | ✓ | ✓ | ✓ |
| CTA button click tracking | Up to 2 | Up to 3 | Up to 5 |
| Click-to-call tracking | – | ✓ | ✓ |
| Form submission tracking | – | Up to 2 forms | Up to 5 forms |
| Multiple CTA / form logic | – | ✓ | ✓ |
| Custom events included | Up to 2 | Up to 5 | Up to 7 |
| Reporting, QA & Support | |||
| Conversion rate setup | – | ✓ | ✓ |
| Channel-based conversion visibility | – | ✓ | ✓ |
| Custom event naming structure | – | ✓ | ✓ |
| QA & debugging | Basic | Standard | Advanced |
| Tracking documentation | ✓ | – | ✓ |
| Training / walkthrough session | – | – | 1 session |
Fix broken tags, QA after site updates, and keep your tracking accurate month after month.
Add any of these to your package at any time — before or after your initial setup.
Every event we configure is tied to a real business action — not vanity clicks.
Scope assumptions: All packages are priced for 1 website on a standard CMS (WordPress, Webflow, etc.). Does not include server-side tagging, consent mode implementation, or custom developer work. Sites with unusual CMS setups or non-standard architectures may require a custom quote. Questions before you purchase? Reach out — we're happy to scope it first.
You get a live dashboard inside Servicon so you can check performance anytime.
Clear Results + Key Insights
“What changed, Why it matters, What we’re doing next
If you don’t open the email, we’ll text you to make sure you saw it
Weekly delivery: Reports go out every Friday.
Weekly delivery: Reports go out every Friday.
We use a tracked number so calls can be attributed correctly—and so leads don’t slip through the cracks.
The contact is identified and tagged
The call is forwarded to your main number
The caller hears a spoken notice that the call may be recorded
The call is recorded for quality and training purposes
Reporting reflects where that call came from (when the data is available)
Our AI steps in to capture the essentials so you can follow up fast:
Name
address / service area
what the caller needs
Then it notifies our team immediately.
If the system detects sales or marketing outreach calls, it can automatically reduce future interruptions by applying “do not disturb” behavior for that caller.
ServiceConversion is done-for-you. We don’t sell “analytics” as a standalone product.
We include it because it’s the only way to run a strategy that holds up under pressure.
Yes—if tracking is off, you’re optimizing the wrong thing. We fix the foundation first.
Yes. Calls are tracked using tracked numbers and forwarded to your main number, and included in weekly reporting.
Yes. Form submissions are tracked and included in weekly reporting.
We implement tracking responsibly and keep your site clean.
[ Build a stack ]
Tap what you’re interested in. Your selection travels with you to the 90-Day Growth Diagnosis, and you don’t have to pick everything today.
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