Google, Facebook & Instagram — every call and form tracked in Servicon
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Turn search and social demand into booked jobs.

Google, Facebook, and Instagram campaigns with calls and form tracking in Servicon.

Ads built for booked jobs — not vanity metrics. Every campaign gets conversion tracking on day one, so the report tells you which ad produced which call, and we optimize against that instead of guessing.

searchGoogle Ads thumb_upFacebook photo_cameraInstagram
routeHow a click becomes a tracked booked job
Servicon attribution
[ 01 ]
ads_click
The click
Someone searching for your service — or scrolling past your ad — taps through.
[ 02 ]
dialpad
Tracked number
They see a tracked number tied to that exact campaign, not your generic line.
[ 03 ]
person_add
Identified & tagged
The caller is identified and tagged to the campaign that produced them.
[ 04 ]
phone_forwarded
Forwarded to you
The call forwards straight to your main number. Nothing changes on your end.
[ 05 ]
insights
Reported & optimized
Reporting shows what produced it — so next week’s budget moves on evidence.
info This is the actual flow we set up, not a metaphor. Form submissions — schedule requests, quote requests, contact forms — run the same path.
[ 01 ] The problem

Ads built for booked jobs (not vanity metrics).

Five things go wrong with almost every ads account we take over. If more than two of these sound familiar, the account isn’t underperforming — it’s unmeasured.

[ 01 ] Budget gets spent, but calls and leads don’t show up consistently. close
[ 02 ] You get leads, but you can’t tell which campaign caused them. close
[ 03 ] The wrong targeting attracts the wrong customers. close
[ 04 ] Good ads get sent to weak pages that don’t convert. close
[ 05 ] Reporting focuses on clicks instead of outcomes. close
[ 02 ] Platforms we manage

Two platforms. One tracked system.

We don’t spread you across six channels to look busy. Search captures the people already looking; social builds the demand that gets them looking in the first place.

Google Ads

Catch demand at the exact moment it exists. Someone typing “emergency AC repair near me” is not browsing — they’re buying. Campaign structure is aligned to your services and service areas so budget goes to the jobs you actually want.

Keyword strategySearch terms review Service-aligned structureBid adjustments
check_circleAccount review or fresh build check_circleCampaign structure aligned to services & areas check_circleKeyword strategy check_circleAd copy and creative direction check_circleConversion tracking for calls and forms check_circleWeekly search term reviews

Meta — Facebook & Instagram

Reach the people who aren’t searching yet. Maintenance plans, seasonal tune-ups and financing offers don’t get typed into Google — they get discovered. Targeting and audiences are built around the customer you actually want in your bays.

Targeting & audiencesCreative direction New angle testingOffer testing
check_circleAccount review or fresh build check_circleTargeting and audiences check_circleAd copy and creative direction check_circleConversion tracking for calls and forms check_circleNew angle and offer testing check_circleBudget and bid adjustments
[ 03 ] What ads management includes

Set up once. Improved every week.

The setup is the part most agencies rush and most accounts never recover from. The ongoing work is the part most agencies quietly stop doing after month two.

01
Setup
Days 1–14, before a dollar runs
  • check_circleAccount review or fresh build
  • check_circleCampaign structure aligned to services and areas
  • check_circleTargeting and audiences (social)
  • check_circleKeyword strategy (Google)
  • check_circleAd copy and creative direction
  • check_circleConversion tracking for calls and form submissions
02
Ongoing management
Every week, for as long as we run it
  • check_circleWeekly optimization and cleanup
  • check_circleSearch term reviews and targeting refinement
  • check_circleBudget and bid adjustments
  • check_circleNew angle and offer testing
  • check_circleFriday reporting with next-step plans
[ 04 ] What we track

Calls and forms. Not impressions.

Clicks and impressions are inputs. The only outputs that matter to a service business are the phone ringing and the form landing — so those are the two things the whole account is measured against.

[ 01 ]
Calls, using tracked numbers inside Servicon
Each campaign gets its own tracked number. The call still lands on your main line — you just also know where it came from.
check_circleAttributed
[ 02 ]
Form submissions
Schedule requests, quote requests and contact forms — all tied back to the campaign that produced them.
check_circleAttributed
[ 03 ]
Lead trends over time
So a slow week reads as a slow week, not a crisis — and a real drop gets caught early.
check_circleWeekly
[ 04 ]
Top campaigns, audiences and keywords
What’s actually carrying the account — and what’s quietly eating budget.
check_circleWeekly
[ 05 ]
Waste identified and wins scaled
Named explicitly in the Friday report, alongside the changes we’re making next week.
check_circleWeekly
[ 05 ] Reporting

Weekly reporting you’ll actually use.

Four formats, because owners consume information differently — and one of them will reach you even on a week you never open your email.

01
monitoringLive dashboard
checkInside ServiconcheckOpen it any timecheckNo waiting on us
02
descriptionOne-page written summary
checkCalls + forms countcheckLead trendscheckTop campaigns, audiences, keywords
03
smart_displayLoom walkthrough
checkWaste identifiedcheckWins being scaledcheckNext week’s changes
04
smsText follow-up
checkIf you don’t open the email, we text you
event_availableReports go out every Friday.
[ 06 ] The first 90 days

What the first 90 days looks like.

Ads move faster than SEO — you’ll see data in the first two weeks. What takes 90 days is turning that data into a account that reliably produces.

Days 1–14
Build the foundation

Diagnosis, tracking setup, and campaign launch. Nothing goes live until calls and forms are provably tracked — otherwise the first month of spend teaches us nothing.

Diagnosis ZoomTracking setupCampaign launch
Days 15–45
Learn + tighten

Weekly optimization, waste removal, and lead-quality improvement. This is the stretch where the account stops being a guess and starts being a system.

Weekly optimizationWaste removalLead quality
Days 46–90
Improve what converts

Expand winners, test new campaigns, and make data-driven improvements. By now the report is telling us where to put the next dollar — not the other way round.

Expand winnersNew campaignsConversion improvements
[ 07 ] Honest fit check

Built for local HVAC and auto repair.

We’d rather tell you no on the Diagnosis Zoom than take a budget we can’t do anything honest with.

check
Great fit if you…
  • check_circleWant more calls and leads — with proof of performance
  • check_circleWant done-for-you execution with weekly improvements
  • check_circleNeed real reporting, not vague updates
block
Not a fit if you…
  • cancelWant guaranteed profit or exact revenue promises
  • cancelWant a “set it and forget it” approach
  • cancelDon’t want tracking or ongoing optimization
payments

What about ad spend?

We’ll recommend an appropriate budget during your Diagnosis Zoom based on your market and goals — before you commit to anything. Ad spend goes to the platform, not to us.

Book the diagnosisarrow_forward
[ 08 ] FAQs

You got questions. We got answers.

Checkout → Diagnosis Zoom ASAP → we finalize the plan → execution begins.

We’ll recommend an appropriate budget during your Diagnosis Zoom based on your market and goals.

No. Pick what you want to focus on first. We’ll connect the system during strategy.

Not right now. We focus strictly on HVAC and auto repair.

No. We don’t promise exact profit figures. We build and run the system that generates booked opportunities and report it accurately.

Servicon live dashboard + Friday report — written summary, Loom walkthrough, and a text follow-up if you miss it.

Tracked · Optimized · Tracked · Optimized ·
[ 09 ] Start here

Ready for ads that are tracked and optimized weekly?

Start with the Diagnosis Zoom. We’ll audit what’s running now, show you exactly where the attribution is broken, and recommend a budget your market can actually support.

handymanHVAC & auto repair only
routeTracked from click to call
fact_checkReported accurately